Primrose | Romantic Floral Midi Dress
Feel Effortlessly Feminine in a Dress Made for Beautiful Moments
Some pieces simply make you feel lovely the moment you slip them on. This flowing floral midi dress brings together soft elegance and easy comfort, so you look polished without any fuss. It is the kind of dress that turns an ordinary day into something a little more special.
Why You'll Love It
✓ Flattering Fit — The fitted bodice and full, flowing skirt gently shape your figure and create a graceful, feminine silhouette.
✓ Effortless Elegance — The delicate watercolour floral print feels refined and timeless, perfect for celebrations, garden parties or warm summer evenings.
✓ Comfortable to Wear — Lightweight and airy with adjustable straps, it moves with you and keeps you feeling at ease all day long.
✓ Versatile Style — Dress it up with heels for a special occasion or pair with sandals for a relaxed, elegant daytime look.
✓ Confidence in Every Step — Designed to flatter and feel beautiful, so you can enjoy your day knowing you look your very best.
This is the dress you will reach for whenever you want to feel beautiful and put-together with no effort at all. Elegant, comfortable and endlessly wearable, it earns its place as a favourite in your wardrobe season after season. Add it to your collection today and enjoy feeling confident at every occasion.
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Our Customers Tell It Better Then We Do
Janet H.
Exactly what I needed
This fit is perfect and the fabric feels so soft. Very happy with the quality – will definitely order again.
Linda S.
Great service
I was honestly a bit hesitant ordering online, but this exceeded my expectations. The fit is comfortable without feeling tight, and the quality feels very reliable. It’s exactly what I was looking for.
Carol B.
So comfortable and flattering
Feels amazing on my skin and fits just right. Haven’t felt this confident in a while!
Susan M.
Great customer service
Had a question about sizing and got a reply within an hour. Friendly and helpful, made the whole experience stress-free.
Deborah T.
Lovely quality
Better than expected. The material feels premium and it looks even nicer than the photos.
Meet George & Grace
At George & Grace London, our story began with a shared love for timeless fashion, family, and everyday elegance.
Founded over 10 years ago by George and Grace, our boutique has grown into a brand trusted by countless happy customers. Our mission is simple: to offer beautiful, high-quality pieces that make you feel confident, comfortable, and special.
To celebrate the season, our limited-time Summer Sale is now live with up to 70% off selected styles. The offer ends this week, so now is the perfect time to discover your new favourites.
Because at George & Grace London, you’re not just a customer, you’re part of the family.
Frequently Asked Questions
We're here to answer all your questions!
Free premium shipping
Yes, we offer free premium shipping on every order. No additional shipping costs at checkout.
Every shipment includes full tracking, so you can follow your order every step of the way and shop with complete confidence.
How long wil it take to receive my order?
Delivery times may vary slightly depending on your location. Orders are typically processed and dispatched within 1–3 business days. Once shipped, delivery usually takes 8–14 business days.
Please note that during busy periods, or due to customs checks and local carrier delays, delivery may occasionally take a little longer.
As soon as your order has been shipped, you will receive a confirmation email with your tracking details, so you can follow your package every step of the way.
How many days do I have to return my order
You may return your item within 30 days of receiving your order.
To be eligible for a return, the item must be unused, unwashed, and in its original condition, with all tags still attached.
For more information about returns, please visit our full Return Policy.
Are your clothes eco-friendly?
We believe fashion should not only look good, but also be made with care.
Where possible, we work with suppliers who use more responsible materials and production methods. We are always looking for ways to improve our collections and make more conscious choices.
Choosing George & Grace London means choosing timeless style with a thoughtful approach.
Need more help?
Have a question or need advice? Don’t hesitate to contact us. We are here to assist you and provide expert guidance.
You can contact us by email at info@georgegracestore.com or by using the contact form on our website.
Our customer support team aims to respond within 24 hours.
Mon / Fri 09:00 - 17:00
Sat / Sun 10:00 - 15:00